Equity Direct Broking wins Silverstone affinity deal
Equity Direct Broking has been chosen by Silverstone Circuit to administer its classic car and bike insurance schemes.
The deal marks a first for the broker in the motorsport and leisure affinities sector, as well as Silverstone’s opening foray into personal lines insurance provision.
Equity will offer fully branded “Silverstone Insurance” to an existing customer base of over 300,000 motorsport fans and circuit event consumers.
The classic car insurance will be underwritten by Equity Red Star on a solos basis, while bike cover will be provided by the broker’s market panel and both schemes will be administered at Equity Direct’s customer contact centre, in Colchester.
Equity Direct Broking’s managing director, Charles Offord, comments: “We see our partnership with Silverstone as a powerful springboard to delivering our affinities expertise into new and exciting markets over and above our traditional specialisms of motor manufacturing and financial services.”
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